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Alanna Kellogg founded The Kellogg Group in 1996 to help companies establish and execute electronic banking strategies. Alanna operated this highly successful practice for three years based on her experience with retail banking powerhouses Bank One and Boatmen's Bank (acquired by NationsBank, now Bank of America) and her reputation as the foremost independent expert on ATMs and other self-service opportunities.

In 1999, Alanna returned to a career passion - technology marketing - and the corporate world when she was invited to join PaylinX Corporation as vice president of marketing. There Alanna built a talent team to launch the near start-up B2B software developer in the exhilarating Internet space with an integrated marketing program.

Missing the independence of self-employment and the opportunity to work with not one but many companies, in 2000 Alanna returned to The Kellogg Group to resume the practice in electronic banking she previously operated for three years (specializing in ATMs and other retail distribution strategies) and to launch a practice in technology marketing (specializing in marketing strategy, brand identity, product launches, media relations, direct marketing and overall marketing communications).

Over the years, Alanna has developed the reputation as a savvy strategist who delivers great work in record time with insight and experience highly valued by companies with aggressive go-to-market strategies. She is a heralded writer and a dynamic public speaker. She is frequently cited by leading business and trade publications and has appeared on national television news programs.